What does a project look like?

Every engagement follows seven phases: Sensorycall, Scan, Sense, System, Scale, Sustain, Selfowned. From narrative architecture to a working AI system that ends up fully yours.

How is the pricing structured?

Transparent fixed prices per phase. INTAKE EUR 497, SCAN EUR 1497, SENSE EUR 4997, SYSTEM EUR 9997, SCALE EUR 2497 per month, TRANSFER EUR 9997. The Sensorycall is free.

Are all projects fixed scope?

Yes. Each phase has a defined deliverable and a fixed price. No hourly billing, no surprise invoices.

Why do you work async?

Async-first means 48 hour response guaranteed, no calls unless you want them, everything delivered in Milanote and Loom. It keeps the work focused and the price honest.

How do we measure success?

By whether the system runs without me at the end. Full playbook, zero dependency, your data stays yours.

What do I need to get started?

Book a free Sensorycall. 45 minutes, no pitch. We find where AI pays off first in your business.

Do you only work with certain types of clients?

Small and medium business founders who use AI but do not see results, and who want to own their own operation instead of renting someone else's.

What makes this different from hiring an agency?

You own everything at the end. No subscription, no vendor lock-in, no dependency. The full playbook is yours.

AI Transparency Statement

This statement describes how artificial intelligence is applied in the work published under Jockkie and delivered through AIPION, Atmasvara and Atmabodhi. It applies to all published work and to all client deliverables.

Principle

AI is used as an instrument, never as the author. Every deliverable is directed, curated and approved by a human. Concept, judgment and final decisions remain human at all times, and AI output is not presented as finished work without human review and revision.

Application in practice

Visual, video and audio material produced with AI tools is labeled as such at the point of publication. Written work discloses the role of AI in research or editing in its colophon. For client work delivered through AIPION, the tools used are documented per project, so that clients can verify at all times how their deliverables were produced. No synthetic persons are presented as real, and AI-generated claims are verified against primary sources before publication.

EU AI Act compliance

Section 1 - Definitions

In this statement:
- **AI-generated content** means any text, image, video, audio, or other material produced in whole or in part by an artificial intelligence system.
- **AI system** means a machine-based system that infers, from inputs, how to generate outputs such as predictions, decisions, content, or other outputs that influence physical or virtual environments.
- **Deployer** means a natural or legal person using an AI system under its authority.
- **Provider** means a natural or legal person developing or placing an AI system on the market.
- **General-Purpose AI (GPAI) model** means an AI model with significant generality of capability that can perform a wide range of distinct tasks.
- **GPAI model with systemic risk** means a GPAI model that meets the threshold of 10^25 FLOPs of training compute, or is designated as such by the Commission.
- **High-risk AI system** means an AI system referred to in Annex III or Annex I of the EU AI Act.
- **Prohibited AI practice** means an AI practice prohibited under Article 5 of the EU AI Act.
- **Synthetic person** means a digital representation that resembles a real person but does not correspond to an actual individual.

Section 2 - Applicable legislation

This work is governed by:
- **Regulation (EU) 2024/1689** (the EU AI Act), in particular:
- **Article 5** - prohibited AI practices (no subliminal manipulation, no exploitation of vulnerabilities, no social scoring by public authorities, no real-time biometric identification in public spaces except for law enforcement with safeguards, no emotion recognition in workplace and education).
- **Article 26** - obligations of deployers of high-risk AI systems.
- **Article 49** - registration of high-risk AI systems in the EU database before deployment.
- **Article 50** - transparency obligations for AI systems interacting with natural persons, including chatbots and content generators.
- **Article 86** - right to explanation of individual decision-making by high-risk AI systems.
- **Article 99** - penalties, up to 35 million EUR or 7% of worldwide annual turnover, whichever is higher.
- **General-Purpose AI Code of Practice** (published 10 July 2025), covering three chapters:
- **Transparency** - model documentation, information for downstream deployers (applies to all GPAI providers).
- **Copyright** - handling of training data, opt-outs, rights-holder obligations (applies to all GPAI providers).
- **Safety and Security** - risk evaluation, model evaluation, incident reporting, cyber/physical security for advanced GPAI models with systemic risk.
- **Code of Practice on Transparency of AI-Generated Content** (published June 2026), covering marking, labelling, and disclosure of AI-generated text, image, video, and audio content for both providers and deployers.
- **Regulation (EU) 2016/679** (the GDPR), in particular the principles of lawfulness, fairness, transparency, and purpose limitation when personal data is processed by AI systems.
- **Digital Omnibus on AI, COM(2025) 836** (proposal, pending adoption by Parliament and Council), which proposes adjustments to Annex III (high-risk) and Annex I (product-embedded) timelines.

Section 3 - Disclosure obligations

Jockkie discloses AI involvement as follows:
- **Visual, video, and audio material** produced with AI tools is labelled as such at the point of publication. The label identifies the tool or family of tools used.
- **Written work** discloses the role of AI in research or editing in its colophon or footer. The disclosure distinguishes between AI-assisted drafting, AI-assisted editing, and AI-generated content.
- **Client work delivered through AIPION** documents the tools used per project, so that clients can verify at all times how their deliverables were produced.
- **Custom AI assistants** delivered to clients in SYSTEM or SELFWONED phases are documented with data sources, task scope, and disable procedures.
- **Synthetic persons** are never presented as real persons. Synthetic voices, faces, and likenesses are clearly identified.
- **AI-generated claims** are verified against primary sources before publication. Citations and Tier-A verification (peer-reviewed papers, primary sources, official documentation) are recorded in research notes.
- **AI literacy** (Article 4, in force since 2 February 2025) is maintained through continuous research, documentation, and direct engagement with model providers.

Section 4 - Scope

This code applies to:
- All published work under the Jockkie brand (essays, articles, posts, visuals, audio, video).
- All client deliverables produced under AIPION, Atmasvara, and Atmabodhi.
- All custom AI assistants delivered to clients in SYSTEM or SELFWONED phases.
- All AI tools used internally for research, drafting, planning, or visual production.
This code does not apply to:
- Personal work outside the Jockkie brand.
- Work performed as an employee or contractor for third parties, unless explicitly required by contract.
- Tools used for spelling, grammar, or search indexing that do not produce material presented as final work.

Section 5 - Prohibited practices (Article 5)

Jockkie does not develop, deploy, or commission:
- AI systems that use subliminal techniques beyond a person’s consciousness to materially distort behaviour and cause significant harm.
- AI systems that exploit vulnerabilities of specific groups (age, disability, social or economic situation) to materially distort behaviour and cause significant harm.
- AI systems for social scoring by public authorities, leading to detrimental or unfavourable treatment.
- Real-time remote biometric identification in publicly accessible spaces for law enforcement purposes, except with judicial or independent administrative authorisation and for specific serious crimes.
- AI systems for emotion recognition in the workplace and educational institutions, except for medical or safety reasons.

Section 6 - Exclusions

The following are excluded from the obligations in Section 3:
- **High-risk AI systems** as defined in Annex III or Annex I of the EU AI Act. Jockkie does not develop, deploy, or distribute such systems. Clients using Jockkie’s deliverables in their own high-risk systems are responsible for their own compliance under Article 26.
- **AI models distributed to the general public.** Jockkie is a B2B service provider, not a model distributor.
- **GPAI models with systemic risk.** Jockkie uses but does not train, fine-tune, or release such models. Compliance with the Safety and Security chapter of the GPAI Code of Practice is the responsibility of the model provider.
- **Background processing** invisible to end users (spell-check, grammar correction, search indexing) unless the result is presented as final work.

Section 7 - Rights of natural persons

Where Jockkie’s deliverables involve AI systems that produce decisions or content affecting natural persons:
- **Right to information** (Article 50) - affected persons are informed that they are interacting with an AI system.
- **Right to explanation** (Article 86) - for high-risk systems, affected persons can request a meaningful explanation of the decision-making logic. Jockkie assists clients in providing this where relevant.
- **Right to human review** - all AI-assisted outputs are reviewed by Jock before publication or delivery.
- **Right to lodge a complaint** - affected persons may use the contact page to request review of an AI-related decision or content.

Section 8 - Penalties and enforcement

For non-compliance with the obligations in this statement:
- **Jockkie as deployer** is subject to administrative fines under Article 99 of the EU AI Act, up to 15 million EUR or 3% of worldwide annual turnover, whichever is higher, for breaches of Article 50 transparency obligations.
- **Jockkie as provider** is subject to administrative fines up to 15 million EUR or 3% of worldwide annual turnover for breaches of provider obligations under Article 16.
- **Clients using Jockkie’s deliverables** are responsible for their own compliance with Article 26 (deployer obligations) and Article 49 (EU database registration) where applicable.
- **National penalty frameworks** apply in the jurisdiction where the breach occurs. The supervisory authority in the Netherlands is the Autoriteit Persoonsgegevens (AP).

Section 9 - Amendment procedure

This statement is amended when:
- The EU AI Act or related codes of practice are amended, supplemented, or replaced.
- Jocks workflow, tooling, or service offerings change materially.
- A client, regulator, or other stakeholder identifies a gap or inconsistency.
- Significant regulatory enforcement actions, court rulings, or Commission guidance require clarification.
Material amendments are recorded with a date and a brief summary. Minor editorial changes are made without separate entry.

Section 10 - Governing law and source documents

This statement is governed by the laws of the Netherlands and the European Union. Disputes arising from this statement are subject to the exclusive jurisdiction of the competent court in Rotterdam, the Netherlands.
The following documents form the legal basis for this statement:
- EU AI Act, Regulation (EU) 2024/1689: eur-lex.europa.eu
- General-Purpose AI Code of Practice: digital-strategy.ec.europa.eu
- Code of Practice on Transparency of AI-Generated Content: digital-strategy.ec.europa.eu
- European Commission AI Act framework: digital-strategy.ec.europa.eu
- Digital Omnibus on AI proposal, COM(2025) 836: digital-strategy.ec.europa.eu
- Autoriteit Persoonsgegevens (NL supervisory authority): autoriteitpersoonsgegevens.nl
All referenced documents are public and free to access. The full text of each code is available at the linked URLs.
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Inquiries

For questions about the use of AI in any specific piece of work, please use the contact page. The tools involved and the human work performed will be disclosed on request.

Last updated: 6 August 2026 · Jockkie, Rotterdam